Case Study

 

Design Through The Decades

 
Design Through The Decades logo sketch

First iteration of logo sketching

Design Through The Decades logo sketch

More logo exploration

First draft of front and back magazine layouts

First draft of front and back magazine layouts

An inside spread featuring “The Great Wall Walk” and “The House with the Ocean View”

An inside spread featuring “Imponderbilia” in 1997 and 2023

An inside spread featuring “Imponderbilia” in 1997 and 2023

I took this opportunity to write about one of my favorite artists, Marina Abramović. As the self-proclaimed “grandmother of performance art”, I find her message and methods to be conceptual and engaging. I first discovered her work shortly after graduating from college, when I coincidentally viewed her retrospective at MoMA by chance. Among her many powerful performances, “Rhythm 0” and “The Great Wall Walk” remain my personal favorites.

To deepen my understanding of Abramović’s life and practice, I explored numerous articles and interviews, and gathered high-resolution images of her performances. Using Adobe InDesign, Photoshop, and Illustrator, I designed front and back cover drafts. After selecting one front cover design—one I hope Abramović herself might appreciate—I used it as the foundation and inspiration for the interior spreads of my magazine, Design Through the Decades.

The finished piece is a nine-spread publication that covers the life and career of Marina Abramović. My hope is that readers not only enjoy learning about her journey, but that fellow artists are inspired to approach their own work with a deeper sense of conceptual curiosity and courage.

Marina Abramovic Front Cover and Inside Spread with Ulay

Final front cover and inside spread featuring Marina and her former partner Ulay in 2010 at MOMA.

An inside spread featuring the “Rhythm” series with her partner, Ulay.

An inside spread featuring the “Rhythm” series with her partner, Ulay.

An introductory spread of Marina Abramovic and her beginnings.

An introductory spread of Marina Abramovic and her beginnings.

Magazine spread featuring an illustration I drew in Illustrator.

Magazine spread featuring an illustration I drew in Illustrator.