Scotland yard, a local favorite pub of mine, attracts rock and roll fans, and neighborhood beer drinkers. Rebranding included a logo, business card, posters, and a set of coasters. The posters focused on iconic British rock bands with an irreverent sense of humor, and stencil (and then spray painted) address and phone number. The logo uses a bannister wig serving up a beer on a record. The coasters suggest you were too inebriated in the night before to remember who you may have met. Research included tongue-in-cheek British poets, and using a scratch board for the hair effect on the wig.